Driving Nationwide Buzz: The RetroChill Vodka and Soda Launch by Three Daughters Brewing
For the nationwide launch of their new RetroChill Vodka and Soda line, Three Daughters Brewing connected with our team for the lifestyle and product photography.
Image Description: Final visuals for the 3Daughters RetroChill Vodka Soda product line.
Three Daughters Brewing, a renowned craft brewery based in St. Pete, Florida, is known for its innovative and flavorful beverages. As they prepared to launch their new RetroChill Vodka and Soda line, they envisioned creating a strong first impression that would captivate potential customers nationwide.
The team at Three Daughters Brewing was set to introduce the RetroChill Vodka and Soda line to the market. Their goal was clear: they needed a series of high-quality images that showcased the product’s unique flavors and vibrant packaging, aligning with their brand’s innovative spirit.
Faced with the challenge of capturing the essence of three unique flavors—root beer float, orange cream, and rocket pop—Three Daughters Brewing turned to us for our expertise in product photography. The goal was clear; the images needed to not only look appealing but also convey the nostalgic and refreshing appeal central to the product’s branding.
The Process
Step 1: Planning and Strategy
Step 2: Mock-ups and Creative Vision
Step 3: Implementation of the Photoshoot
Our process begins with a comprehensive video call with the marketing personnel at Three Daughters Brewing. During this call, we were briefed on the project’s scope, goals, and key messages.
To dive deeper into the mission and other aspects of the shoot, we scheduled an in-person meeting with the marketing staff. This meeting allowed us to discuss location ideas, potential challenges, and the necessary gear, equipment, tools, and props needed to bring the vision to life.
Following our meetings, we created a detailed shot list to represent our ideas and outline what we needed to achieve on the day of the shoot. The shot list includes specific shots for each flavor, both on ice and with food props, lifestyle shots in various settings and references to any other details that need to be captured on the day of the shoot.
Creative Vision
Image Description: Conceptual mock-ups designed prior to the Retro Chill photo shoot.
To visually communicate our creative vision to the client, our team created mock-ups of the proposed shots. These mock-ups were essential for illustrating what we expected the final images to look like. They helped bridge the gap between ideas and execution, ensuring that the client and our team were on the same page regarding the creative direction.
The Photo Shoot in Action
With all the planning and preparation in place, we were ready to move forward with the execution. On the day of the shoot, we meticulously set up each shot according to the shot list and mock-ups. However, as we progressed, some ideas and details evolved to better fit the vision and practicalities of the shoot.
Initially, we planned for more elaborate settings, but we decided to move forward with a straightforward colored backdrop to keep things simple and focus on the product itself. This change allowed the vibrant colors of the RetroChill Vodka and Soda cans to stand out more effectively.
Image Description: Action shots of the day of the photoshoot
We encountered issues with the shape and size of the glasses we were using, which did not photograph as well as anticipated. To address this, we experimented with different glassware until we found the perfect fit that complemented the product and maintained the aesthetic we aimed to achieve.
The collaboration with the client throughout the process allowed us to make real-time adjustments and capture the perfect shots. This adaptability and willingness to refine our approach were crucial in achieving the desired outcomes.
By the end of the day, we had created a series of compelling and authentic images that perfectly showcased the RetroChill Vodka and Soda line. These images were not only visually stunning but also effectively conveyed the brand’s essence.
A Successful Nationwide Launch
The final images were delivered on time and integrated seamlessly into Three Daughters Brewing’s social media campaigns. These images were prominently featured across their social media channels, allowing the vibrant colors of the RetroChill Vodka and Soda cans to make a striking visual impact.
The images not only highlighted the unique flavors and nostalgic appeal of the product but also captured the essence of Three Daughters Brewing’s innovative spirit. The adaptability we demonstrated during the shoot, from changing the backdrop to experimenting with different glassware, ensured that every shot was perfect and aligned with the brand’s vision.
Image description: RetroChill Social Media page displaying the posts using imagery from the shoot.
The Impact
Increased Engagement: Posts featuring the new product images saw a noticeable increase in likes, shares, and comments compared to previous content.
Positive Feedback: The vibrant and nostalgic imagery received positive feedback from followers, enhancing the brand’s appeal and engagement.
Follower Growth: The visually appealing posts contributed to an uptick in followers on social media platforms.
Image description: RetroChill Social Media page displaying the posts using imagery from the shoot.
Campaign Recap
Image Description: The 3 Daughters and Brightside Marketing team toasting to a successful shoot and campaign.
The collaboration with Three Daughters Brewing on their RetroChill Vodka and Soda line has been a testament to our dedication to quality and creativity.
Our strategic planning and execution resulted in compelling visuals that captured the essence of the product and resonated with their audience.
As we continue to support Three Daughters Brewing, we look forward to further enhancing their brand presence and driving success through innovative and engaging photography.
Interested in elevating your brand with striking visuals?
Contact us today to see how our expert photography services can bring your products to life and drive your marketing campaigns to new heights.
