Branding Strategy & Identity

Unearth and define your unique brand identity and position your business for success with our Branding Strategy & Identity services. We dive deep into understanding your vision and goals, aligning them with customer’s needs to create a branding strategy that truly resonates. Learn more about how we can transform your brand into a powerful and compelling market presence.

  • 1 - Brand Discovery

    Our team works closely with you to conduct a thorough exploration of your company’s mission, vision, and core values.

    This initial phase is crucial as it sets the strategic direction for your brand. We gather insights through workshops, stakeholder interviews, and market research to ensure a comprehensive understanding of your brand’s essence and aspirations.

    This deep dive helps us create a branding strategy that truly reflects the unique aspects of your business and lays a solid foundation for all future branding efforts.

  • 2 - Market Insight

    We conduct a comprehensive market and competitor analysis to strategically position your brand for maximum impact.

    This involves:

    • Identifying key market trends

    • Assessing competitor strengths
    and weaknesses
    • Pinpointing opportunities for differentiation.

  • 3 - Message Crafting

    We develop precise and resonant messaging tailored to engage your target audience and enhance your brand’s communication.

    Our approach involves crafting clear, compelling narratives that convey your brand’s unique value proposition. We refine these messages, so that they resonate well with different segments of your audience.

  • 4 - Visual Strategy

    Our approach to visual strategy focuses on the overarching aesthetic and thematic coherence of your brand.

    This stage is about defining the visual framework that supports your brand’s strategic objectives, ensuring that all visual elements—from colors to typography—are aligned with your brand’s messaging and emotional appeal.

    It’s a planning phase where we set the guidelines that will govern the creation of all visual content, ensuring consistency across all communication channels.

  • 5 - Identity Design

    In this phase, we transform the strategic vision into tangible visual assets. This includes the creation of your logo, the selection of typefaces, and the establishment of a color scheme that embodies your brand’s essence.

    We design these elements so that they are visually appealing and functional across various applications. Our goal is to forge a distinctive and memorable visual identity that clearly communicates your brand’s values and resonates deeply with your target audience.

  • 6 - Brand Collateral

    In this final phase, we produce a comprehensive suite of brand collateral, ensuring every piece—from business cards to digital assets like email templates and social media graphics—reflects your brand’s visual identity and strategic foundation.

    We design these elements to maintain consistency and coherence across all touchpoints. This comprehensive approach guarantees that your brand presents a unified and professional image in every interaction with your audience.

Free Brand Strategy Call

Schedule a free 30-minute discovery call with our creative team to discuss your branding and strategy needs. We'll help you dive deep and show you how to bring your vision to life.

Branding Strategy + Identity packages start at $2,999

How Branding and Identity will help take your business to the next level.

Establish a Strong and Consistent Brand Identity

Professional Appearance: A cohesive brand identity helps businesses appear professional and reliable, which can attract and retain customers.

Differentiation: Effective branding sets your business apart from competitors by highlighting your unique values and strengths.

Trust and Loyalty: Consistent branding fosters trust and loyalty among your customers, making them more likely to return and recommend your business to others.

Recognition: Strong branding makes it easier for customers to recognize and remember your business.

Credibility: A well-established brand can enhance your company’s credibility and authority within its industry.

Reach and Influence: Branding strategies can increase market reach and influence, helping your business connect with their target audience more effectively.

Enhance Market Positioning and Awareness

Support Business Growth and Revenue

Value Perception: A strong brand can command higher prices because customers will perceive your products or services as higher quality.

Marketing Efficiency: Consistent branding makes marketing efforts more effective and efficient, as it creates a clear and compelling message across all your channels.

Customer Engagement: Engaging branding can create a deeper connection with your customers, leading to increased loyalty and higher lifetime value.

81%

Percentage of consumers that need to trust a company before they will even consider buying from them.

(Marq 2021 Brand Consistency Report)

20%

Brand consistency can increase revenue by 10-20%

(LucidPress Survey 2021 State of Brand Consistency Report)

77%

Out of 472 Respondents 77% reported to seeing off-brand content created at their company.

(Marq 2021 Brand Consistency Report)

✺ Frequently asked questions ✺

  • Branding is the process of creating a unique image and identity for a business in the minds of consumers. It includes elements like logos, colors, fonts, and messaging. Effective branding helps businesses stand out, build trust, and foster loyalty among customers.On the video side, we specialize in promotional videos, commercials, event coverage, brand storytelling, and social media videos. Additionally, we provide specialized services like drone photography, 360-degree videos, and time-lapse photography, ensuring that every visual aspect of your brand is covered.

  • We offer a comprehensive range of services including brand strategy, logo design, visual identity systems, brand guidelines, naming, and messaging development.

  • Our process typically involves several steps: discovery and research, strategy development, creative design, implementation, and ongoing support. We start by understanding your business and goals, then develop a strategy and visual elements that align with your brand vision.

  • The timeline for a branding project can vary depending on the scope and complexity. On average, it can take anywhere from 4 to 12 weeks from initial consultation to final delivery.

  • Our branding strategy and identity packages start at $2,999. However the cost can vary widely based on the specific needs and scope of the project. We offer customized packages tailored to your budget and requirements. Please contact us for a detailed quote.

  • Absolutely! Whether you need a complete rebrand or a brand refresh, we have the expertise to help you redefine your brand and align it with your current business goals and market position.

  • While the core elements of branding are developed in a single project, maintaining and evolving your brand is an ongoing process. We offer ongoing support to ensure your brand stays relevant and effective.

  • Yes, we can work with your existing brand elements and refresh or refine them as needed. Our goal is to enhance your brand’s identity while maintaining its core essence.

  • We believe in a collaborative approach and value your input throughout the process. You’ll be involved in key stages such as discovery, review, and feedback sessions to ensure the final outcome aligns with your vision.

  • Effective branding can lead to increased recognition, customer loyalty, and market differentiation. It can also enhance your marketing efforts and drive business growth by creating a strong, memorable presence in your industry.

  • While we cannot guarantee specific business outcomes, we are committed to delivering high-quality work that meets your expectations. We work closely with you to ensure satisfaction at every stage of the project.

  • After the project is completed, we provide you with all the necessary brand assets and guidelines. We also offer ongoing support and consultation to help you implement and maintain your brand effectively.

Learn how we transformed the brand and identity of Priceless Insurance.

  • “Léni is one of the most creative marketing strategists that I've worked with. She has a true gift for finding and developing the brand voice."

    Linda Arns - Buzzfish Marketing Owner

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