Redefining Trust: Priceless Insurance’s Brand Identity and Strategy Refresh
For its brand transformation, Priceless Insurance collaborated with us to develop a cohesive brand identity that would deepen customer trust and reinforce their promise to “Protect What Matters Most.”
Image Description: Final visuals for Priceless Insurance.
Priceless Insurance has been a trusted name in the insurance sector for years. With growing competition, they recognized the need for a refreshed brand identity that would elevate their market position and appeal to modern clients. Our goal was to create a new brand presence that embodied their core values while remaining visually engaging and consistent across all customer touch-points.
They required a brand transformation that would enhance credibility and connect with a broader audience. The challenge was to design a brand that conveyed trust, reliability, and modernity, while remaining approachable. They sought an identity that would make them memorable in a competitive industry, alongside messaging that resonated emotionally with their clients.
Strategic Planning + Discovery Meeting
Image Description: capturing key insights from a brand strategy workshop with Priceless Insurance.
Our journey with Priceless Insurance began in a two-day workshop, an intensive and collaborative session with the leadership team that laid the foundation for the brand’s transformation. The workshop helped us explore into the heart of the company, uncovering goals, challenges, and the unique needs of its customers.
Through focused discussions, we defined Priceless Insurance’s mission, refined its market position, and aligned everyone around a shared vision that could inspire clients and drive growth. This groundwork meant that every decision moving forward would authentically reflect the company’s purpose and resonate deeply with its audience.
Image Description: Creating customer personas from a brand strategy workshop with Priceless Insurance.
To create a brand that resonated with its audience, we developed detailed customer personas, capturing the values, concerns, and demographics of Priceless Insurance’s target clients. This human-centered approach brought the audience to life, allowing us to understand them as real people with genuine needs and expectations.
The workshop identified the brand’s core pillars—trust, innovation, and commitment to client protection—as the foundation of Priceless Insurance’s identity. These values shaped its look, voice, and customer connection, guiding each design and messaging decision to authentically reflect its mission and resonate with clients.
Visual Identity + Brand Guide
With a solid strategic foundation, we began designing a contemporary, trustworthy identity for Priceless Insurance. The new logo combines layers of meaning: a light blue shield symbolizes protection, subtly forms a “P” for “Priceless,” and its four colors represent the primary services—Home, Auto, Life, and Health insurance—emphasizing the brand’s comprehensive offerings.
Image Description: Previous Priceless Insurance logo alongside the updated 2024 version, showcasing the brand’s identity evolution.
Image Description: Previous Priceless Insurance logo alongside the updated 2024 version, showcasing the brand’s identity evolution.
We compiled these elements into a comprehensive brand guide. This guide outlines standards for logo use, color applications, and typography, providing Priceless Insurance with a cohesive look and feel across every interaction point. Together, these visual choices strengthened the brand’s presence, creating a memorable identity that underscores the company’s commitment to client safety and peace of mind.
Image Description: branded employee apparel, business cards, and a social media post for Priceless Insurance
With the new visual identity established, we applied it across all assets for a cohesive client experience. Business cards, brochures, and employee apparel reflected the refreshed look, creating memorable in-person impressions, while the updated digital presence on social media and other platforms engaged a broader audience with a unified, polished brand.
The Results
Image Description: A social post featuring Kohen the Priceless Insurance Agent capturing high engagement from followers.
The brand transformation elevated Priceless Insurance into a trusted, recognizable name. The cohesive identity strengthened customer connections, positioning the brand as approachable and reliable. Enhanced visuals drove higher engagement across digital platforms, reinforcing the company’s commitment to protection. Clients now experience a consistent, professional brand at every touchpoint, building trust and boosting retention.
“Leni and her team have been amazing in helping me grow my business. Brightside Marketing has been awesome! Thank you so much!”
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